Here is another smart light strip that you can easily control with your smartphone. The Philips Hue Bluetooth Gradient Ambiance Smart Lightstrip works with Apple HomeKit and Google Home. It supports 16m colors. You can add up to 8 x lightstrip extensions to customize your lighting.
This light strip comes in 3 sizes and can fit TVs 55″ and larger. The companion app lets you control up to 10 lights in a room.